MEN'S SHIRT BLUE BIRD KOKEKOKO

Since 1919, the founding company Kamedatomi Co.,LTD dyed traditional kimono fabric exclusively, in the technique of Kyoto-Yuzen. Over time, with clothing styles from abroad being easier to wear, and more practical and fewer people wearing kimono, the beauty and rich history of traditional fabric design was also being forgotten.

In 2002, 4th generation Kazuaki Kameda searched for a way to revitalize kimono designs from the company’s archives, by making a line of clothing using the company’s collection of vibrant traditional Japanese fabrics. Once again, the designs could be enjoyed as a “living art“. More over, tradition could be passed down and appreciated by future generations, which is how the “Pagong“ clothing brand was started.
The meaning of Pagong is “sea turtle“, in the Tagalog language. The name was chosen due to our founder’s name being Kameda, which means “sea turtle“ in Japanese.

In 2021, the Pagong brand continues to successfully fulfill Kameda’s dream of sharing Japanese traditional culture with all people, from all cultures, just as the sea turtle travels freely around the globe.